The celebrations associated with the launch of St. Martin's wine on the market are nothing new in recent years. On the contrary. The tradition of St. Martin's wine dates back to the court of Emperor Joseph II.
St. Martin's celebrations, as a time of good food and drink, have survived to the present day.
Even then, it was customary to drink new wine for the first time on St. Martin's Day. On that day, the wine producers who farmed with larger farmers ended their service. Its continuation was negotiated for the next year with a glass of the first wine from the autumn harvest and over heavy meals of roast goose and cakes.
St. Martin's celebrations, as a time of good food and drink, have survived to the present day.
During the peak autumn, you can also use the tasting of young wine as an opportunity to have fun and meet friends to share traditional St. Martin's specialities.
Since 2005, the owner of St. Martin’s Wine brand has been Wine Fund which has been organizing the joint promotion of wines under a single logo for the thirteenth time this year. Proof of the success of this nicely renewed tradition is the strong annual interest in St. Martin's wines. Of the two million wine bottles produced, all of them are always drunk dry!